Date of update: unknown, but before January 23rd.
The LocalBusiness schema has gotten more specific subtypes, some of which themselves have more specific subtypes too, making the total quite a long list. A few of the more specific types have their own attributes, but mostly they share their attributes with the LocalBusiness Schema.
It’s funny to see PostOffice as a subtype of GovernmentOffice by the way, reminds me of good old times and shows how US centric this whole thing is.
The full list is currently as follows:
- LocalBusiness: branchOf, currenciesAccepted, openingHours, paymentAccepted, priceRange
- AnimalShelter
- AutomotiveBusiness
- ChildCare
- DryCleaningOrLaundry
- EmergencyService
- FireStation
- Hospital: availableService, medicalSpecialty
- PoliceStation
- EmploymentAgency
- EntertainmentBusiness
- FinancialService
- FoodEstablishment: acceptsReservations, menu, servesCuisine
- GovernmentOffice
- HealthAndBeautyBusiness
- HomeAndConstructionBusiness
- InternetCafe
- Library
- LodgingBusiness
- MedicalOrganization
- Dentist
- DiagnosticLab: availableTest
- Hospital*
- MedicalClinic: availableService, medicalSpecialty
- Optician
- Pharmacy
- Physician: availableService, hospitalAffiliation, medicalSpecialty
- VeterinaryCare
- ProfessionalService
- RadioStation
- RealEstateAgent
- RecyclingCenter
- SelfStorage
- ShoppingCenter
- SportsActivityLocation
- Store
- AutoPartsStore*
- BikeStore
- BookStore
- ClothingStore
- ComputerStore
- ConvenienceStore
- DepartmentStore
- ElectronicsStore
- Florist
- FurnitureStore
- GardenStore
- GroceryStore
- HardwareStore
- HobbyShop
- HomeGoodsStore
- JewelryStore
- LiquorStore
- MensClothingStore
- MobilePhoneStore
- MovieRentalStore
- MusicStore
- OfficeEquipmentStore
- OutletStore
- PawnShop
- PetStore
- ShoeStore
- SportingGoodsStore
- TireShop
- ToyStore
- WholesaleStore
- TelevisionStation
- TouristInformationCenter
- TravelAgency
Thanks for setting up this blog. I would love to see examples of pages with the proper schema tags. The schema.org Web site had some when it was first released, but with the new subtypes, a few additional and complete pages would help.
Isn’t it amazing that digital marketing now makes up a big chunk of businesses, employers and employees, yet there is no Schema for these types of businesses.
Great list though. Such a pity that 95% of the owners of these types of businesses have no clue of the benefits that could be derived from correct markup.
Well Jim, I see a market opportunity
lol yes, I always think online marketing is a bit like that line from The Sixth Sense – instead of it being dead people it’s market opportunities, they are everywhere.
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